MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as established television models, click here relying on scheduled programming via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV